MÁZ

Visual Identity | Personal Project
MÁZ is a visual identity design project for a ceramics workshop. The concept is built around a community space that provides creative opportunities and personal development for young adults transitioning out of state care. The workshops allow participants to create ceramic objects without prior experience, guided by professional instructors. The core focus of the project is the joy of making, shared community experiences, and the sense of achievement through creation. The visual language emphasizes warmth, craftsmanship, and a supportive atmosphere. The identity system extends across workshop communication, webshop interfaces, and market appearances.

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Laurie.

Album Cover, Poster Concept & Flyer
This project reflects the musical world of Laurie. The visual concept is rooted in the strong imagery of the lyrics. The design process resulted in an album cover, poster, and flyer.
The poster builds on the atmosphere of the concert venue, highlighting its closeness to nature.
The flyer is a visual interpretation of the song Pára, where dynamic typography expresses rhythm and emotional layers. The imagery is based on a manipulated landscape from Lake Balaton, symbolizing distorted memory and the fragmented nature of the past. The tracing paper layer represents the haziness surrounding memories.

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Gyűszű Café

Visual Identity Concept
Visual identity project for a café that also functions as a tailoring workshop. The graphic system playfully integrates the meeting of these two functions. The menu and drink list are designed as fabric sample books, referencing the textile background. The visual identity is built around a custom-designed pattern inspired by traditional Hungarian blue-dye textiles, applied across various surfaces.

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Folktronika

Experimental Book Design
The publication explores the genre of folktronica — the meeting point of folk music and electronic music. The material choices reflect this duality: natural and recycled materials alternate with artificial surfaces. The structure and typography reinforce this contrast throughout the book. The central question of the project is: how can a hybrid musical genre be translated into a visual and tactile experience?

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Horse Riding Stories

Leporello Fanzine
This leporello-format zine collects personal, horse-related stories from my close friends. The publication moves between humor and nostalgia. The visual system is built on multiple shifts in perspective. The cover features tiny horses grazing from their characteristic point of view, while the interior illustrations continuously change perspectives. The ornamental frames always relate to the specific narrative they accompany. Printed in Risograph; fully unfolded, the zine reaches nearly two meters in length.

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Brave New World

Book Design
A visual reinterpretation of the novel Brave New World by Aldous Huxley. The typography, layout, and material choices reflect the controlled and layered structure of the dystopian world presented in the novel.

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Emil Confectionery

Packaging Concept
A packaging redesign concept for Emil Confectionery. The idea stems from the thought that gifting pastries is not only about giving a product, but also about sharing an experience. The packaging appears as a stylized, miniature version of the confectionery building itself — allowing customers to take home not only the pastries, but a small piece of the place’s atmosphere as well.

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Wedding Identity

Event Identity
Complete visual identity design for a wedding, including invitations, decorative elements, and both printed and digital materials. The graphic system is built upon the couple’s personal story and atmosphere, creating a cohesive visual framework across all communication elements of the event.

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© Weiszer Kármen 2026 | Minden jog fenntartva.